Wednesday, 14 March 2007

Our New Business strategy.

When we set up Nonsense, Robbie and I drew up a list of dream clients. Unsurprisingly, Innocent Drinks came pretty high up. Actually, we didn't even dare put them on the list - so in the end it read "a brand like Innocent". Let's face it, two young creatives who've just jumped ship to start up a creative agency on their own might not be considered ideal candidates for a brand of their stature.

Then we saw an ad for a creative job at innocent. So we applied for it. As a team.

The idea being, that although they might not offer us half the job each, there's a chance they'd be up for a casual relationship with some creatives, for when they're all too busy pulping lychees with their toes. Besides, it would be a great ice breaker if we were ever to meet up with the residents of Fruit Towers.

Hopefully they'll be in touch - we'll keep you posted.

3 comments:

James said...

Ooh, get you and your new fangled web 2.0 ways. Good luck with the Innocent job & thanks for the link to my blog (I've changed its name by the way). See you soon.

dan at innocent said...

Hello Rob and Robbie. Looking forward to reading that application. And I am enjoying your blog. Good luck. Dan.

Robbie said...

Crikey! We should have spent a wee bit longer crafting the application!

And we definately should have included the incentive of a free, no strings attached, negotiable lump of creative time, for them to sample our conceptual juices...