Brand Extension - Streatham Stylee.

Let's be honest; barber's shops in Streatham aren't renowned for their cutting-edge approach to marketing. In fact, most make do with a picture of Tupac in the window. (Yes, that's Tupac Shakur, the famous, bald rapper.)

However, that could be about to change, thanks to this enterprising barbers on Greyhound Lane:
A close look at the photo (which I took with my phone while cunningly feigning interest in the neighbouring fried chicken emporium) reveals that as well as providing the usual barber's services, they also stock an extensive range of trainers. Weird, eh?

But it actually makes great sense. A barbers is the perfect place to get the undivided attention of fashion conscious young people, at a time when they're thinking about how they look. I reckon they should make it the whole proposition for the shop - they could even rename it 'Top to toe", or something (probably "Top 2 Toez", if they're going to stick to traditional South London barber-naming etiquette).

Who would've thought that Streatham would be blazing trails in brand extension? I'm sure it won't be long before this kind of cross-sell is popping up all over Lambeth. Just think; there could be designer handbags on the walls of Tony & Guy, a hooped-earring section in Mothercare, or flowers & chocolates stalls by the back doors of 'massage parlors'.

The possibilities are endless. No really they are - the barbers also sells knock-off DVDs.