Merry Christmas Everyone.

After reading this, I reckon Nonsense should habitually send out yuletide cards in May.

Clever ambient work.

My mates Ross & Becky (who are getting married in August - congrats again guys) saw this in Islington:
It's a replica of Michaelangelo's David with a plinth advertising Florence. Hardly the cleverest use of ambient media ever... Hang on though - why are so many birds hanging around it? Ahhhh - the statue's made of seeds. And that line on the plinth? "Get the best of Florence before it goes." Nice thought, I thought.

Plus point: I like the way the birds act as a living attention-grabber. Lots of Londoners walk past lots of statues without looking - but not ones being viciously attacked by hordes of pigeons.

Minus point: it's possible people will interpret the message badly. i.e. Florence is being ruined by tourists - join in! Maybe that's Cynical Rob talking though...

(Unfortunately their photo doesn't reveal the URL, plus I can find jack about it through Google... otherwise I'd've had comments on the site too. If anyone finds it, let me know.)

The 6 month full stop.

Here's our brand spanking new logo. It kind of says "yes" and "no" simultaneously, while overlaying a cheeky hint of "maybe".

Only kidding. We've kept it nice and simple. We wanted it to be the word nonsense presented clearly with no hint of 'nonsense' about the design (i.e. a back-to-front 's', a "wacky" font, or the like).

One feature we discussed at length was the full stop, which we included for 2 reasons:

Firstly it nods to the 'no nonsense' side of our character - we're not airy-fairy, precious 'conceptualists'. Our passion is to produce fantastic creative work that is rooted in the core values and ambition of the brands we work for. And secondly, so that in 6 months time when we proceed with the obligatory logo re-design, we can get rid of it - citing the need to reflect a marginal shift in our brand positioning.

Oh and we kind of like the colour. Comments welcome, good and bad.