Only kidding. We've kept it nice and simple. We wanted it to be the word nonsense presented clearly with no hint of 'nonsense' about the design (i.e. a back-to-front 's', a "wacky" font, or the like).One feature we discussed at length was the full stop, which we included for 2 reasons:
Firstly it nods to the 'no nonsense' side of our character - we're not airy-fairy, precious 'conceptualists'. Our passion is to produce fantastic creative work that is rooted in the core values and ambition of the brands we work for. And secondly, so that in 6 months time when we proceed with the obligatory logo re-design, we can get rid of it - citing the need to reflect a marginal shift in our brand positioning.
Oh and we kind of like the colour. Comments welcome, good and bad.
3 comments:
I like it. Very smart. I can't really comment on the designiness of it (you need that Noisy Decent man to pop over and do that) but it's clean, clear, crisp. Nice.
I like it too- the no nonsense style is very good- and I like the plan for a redesign :)
The return of the serif! Yay. I love it guys. It feels fresh but also has age and maturity. A smidgen of DDB, not as pretentious as Goudy. And yes - plenty of opportunity to rebrand.
Well done
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