Working up a lather.

After 4 years experience, a handful of awards, and your own start-up agency, you think you just about understand the creative process. Then, you see something done by a complete amateur that unceremoniously pops your bubble (so to speak):

You stare at it, dumbstruck, and marvel how the art direction subtly reinforces the obvious-but-brilliant knob joke. And all the while you're wondering "Will I ever craft anything as good as this car wash guy from the crap end of Fulham?".

So, all you can do to console yourself is whinge at your girlfriend until she agrees to pose for this shot:

*Image made tiny due to insistence of girlfriend.